While undertaking website building, some mistakes are made due to which visitors leave the site and go to other sites. Visitors need to find the right kind of information they are looking for. Lots of time is wasted by visitors if navigation is difficult due to which there is frustration leading to loss of money, visitors and productivity.
The ecommerce website design should be easy to navigate, so that a large number of visitors can get attracted to the website without having to waste too much time. Navigation that is designed badly can prove to be harmful to the site. A lot depends on the website design. The common mistake web designers make is not having relevant and adequate content on the site. Use the site builder that will appeal to you as a user.
No Updated Content and Complex Web Design
At times there is outdated content which has no place in the technological advancement taking place at rapid speed on the internet. If there is no updated content, it is an indication that the website owner hardly cares for its visitors or those reading the information. Hence you will need to ensure that only updated content is published on a regular basis to keep visitors attracted to the website.
One of the commonest mistakes is having a site with complex web design. The site turns out to be a slow site due to difficult designs. Visitors do not want to wait if uploading time is too much. They prefer to visit sites that have web pages that upload in just a few seconds and have access to relevant content they are looking for.
Using Flash, Pop Ups and Sounds
Some of the sites are based on Flash. This is also one common mistake in a web design. When Flash is used, indexing is not properly done by the search engines. Textual content is indexed on the search engines to ensure search engine ranking. At times the arrangement of the navigation bar is poor, at times too big or too small which cannot be read or is positioned wrongly leading to inconvenience to the website visitor. People generally prefer web applications that allow easy usage and hence you will need to identify a web design that is not puzzling.
The other common mistake is having pop ups and auto sound which can be annoying to the visitor. The pop ups, increase the loading time of web pages, due to which visitors want to move to another site for browsing. Even sounds and videos increase loading time.
Using Broken Links, Graphics and Videos
Another common mistake is not looking into issues related to broken links and slower time for loading. Visitors want to save time too and hence will not keep waiting to get through a link or for a page to upload. Usage of photos, images or graphic can lead to slower loading of sites.
The other mistake that is common is usage of tiny text and errors and typos. There could be other mistakes too which give the impression that the site is not professional. Usage of fonts has to be professional which can have a better impact on the visitor. If all the above mistakes are avoided while creating website online then the chances of increasing the number of visitors and sales will increase, overall.