Designing a website is an important search engine optimization factor. The web is filled with thousands of websites already and new ones are getting added each day. With website templates available easily, people cab build their own. This means that there is a lot of competition amongst sites and it is very essential to be ranked high on the search engine. Just as any store has to be organized well for selling purposes in the same way the website has to be a well-organized site.
Visitors should find exactly what they are looking for at your site. If they do not find it then they can get irritated and leave your site to go and search for another one. Chances are there that they may not even want to return back again to your site, which means it is your loss. So why not have your website, SEO optimized in the very first place itself. You can do that using an html website builder.
The search engine will negatively react if the website contains no substance, is automated overly, is just flashy with no effective content or is outdated. Hence for optimizing the site and designing the site a few things will have to be considered and visitors can have a shopping experience that is the best possible ever. In SEO or search engine optimization the website size matters a lot.
To attain a higher ranking the brochure site should have adequate number of pages. Those who have a site with just one page will not have an effective site at all. When people conduct a search on the search engine, they should be able to find a site as per their choice providing relevant information on a service or product. Remember that besides your site there are millions of other sites made using online website builder, in competition with you on the web and many of them are robust sites.
Competing With Robust Sites
Competing with robust websites can be a tough task. In such a case it is unlikely that your site containing a single page will be able to survive. To understand this better, you can take the example of two businessmen, out of who hands over a business card while the other offers a colorful brochure containing detailed content in it.
This information can include details of product, service, testimonials, credentials of the service provider, etc which gives a complete overview on the kind of services he is offering. It is but natural that the detailed brochure will have a better and effective impact as compared to the just one single business card.
Better Chance With Multiple Pages
In the very same way a one page site does not stand a very good opportunity against many other robust sites on the web. Make sure that there aren’t too many pages and it offers relevant content only and that too in detail so that the visitor does not have to go searching elsewhere.
Ensure relevant keywords, fresh content, key phrases, graphics, photos, images, back links, meta tags etc so that an attractive and creative website is created. Also avoid using frames as far as possible as this can affect ranking on the search engine. Hence SEO will have to be given prime importance while designing websites using easy website builder.