In an online business, there is no point just owning a domain name especially if you are looking at achieving uniqueness and individuality in the quickest time possible. Success in the online business is possible with one of the best domains. These are seven must-have features of a domain.
By nature the domain should exclusive or unique which is a very important feature of a domain. People too prefer an exclusive domain and hence in comparison to other domains they are sure to consider yours.
2. Memorable One
The domain should be one which is very easy and simple to recollect. If it is a complex or a difficult one to remember then visitors will not attempt to visit the site again and will move on to another site. Visitors are very impatient by nature and would like a domain that is easier to spell. If the spelling is a bit difficult then they will find difficulty in reaching your site. You will lose traffic besides which the visitor leaves irritated and looks for another site.
3. Informative and Short
The domain can attain success online if the name is not lengthy and descriptive at the same time. Even the minutest details of the product or service should be well explained by the domain. Everything that a visitor might want to know should be on the first page.
4. Captivating, Catchy and Creative Enough
To make an effective mark in the market, it is helpful if you toy with the domain name a little bit. Once a visitor lands on your domain then he should not forget the name for long. If the domain is creative, captivating and catchy enough, then only the users will be able to remember it well.
5. Topic Relevant
Visitors to the site need to relate well with the content on the site. It is this quality that ensures the goodness in a domain. The product offered online needs to be reflected in the domain name as well. There is no point if the product and the domain are different.
6. Domain Extension
Having a good extension is very important for the domain. Generally used domains include .in and .com which are effective in gaining the attention of users. The other thing about these extensions is that they are popular, being used for a long time now and very simple to remember.
7. Dissimilar and Distinct
The domain should different, distinct and dissimilar from the rest of the domain names. This will prevent the user or the visitor from getting confused with the rest of the domains. If there is a similarity in the names of domains, the desirability in using the domain is lost by users and they will not prefer to use it.
An easy to recognize domain is equally important especially for the domain buyer who is keen on marketing a service or product in the niche market. If your domain has relevance to that service or product then it gets easier for the buyer of the domain to ensure better marketing.