There are a number of factors related to search engine optimization and one of the most important ones is web hosting. It is important to know that both SEO and web hosting are linked. It is in two ways that hosting is affected majorly.
If in case your site is on a similar internet protocol address as a website that is spamming on the net it means that a lot of links of low quality are created for linking sites from all over. Maybe the spamming site is a site with a purpose of just generating links only. Search engines are alert to detect such sites.
Effect on Search Engine Ranking
In such a case the search engines will target such an IP address and anyone else that exists on it could also be punished. Even if this does not sound too fair it does happen since for the search engines it gets easier to do this. Your ranking on the search engine could get hurt in a linking between SEO and hosting especially when there are issues with web hosting to keep the site accessible online.
If in case a lot of downtime is experienced by the site then there are two fallouts to face. In the first fall out the search engines will detect that your site is not easily reachable and for this the punishment levied is a lower ranking. This is done to ensure that your site does not direct customers to sites that are not accessible or not easily reachable. This certainly makes a lot of sense to search engines concerned.
Issue of Inaccessible Sites
In the case of the second fallout, the webmasters involved in linking with you, start getting notification about your website being down and the links point out to sites that are not accessible. This leads to removal of links and SERPs boost which can be enjoyed by you. Along with the unreachable links the said links also disappear in the process.
It is in your best interest then to consider services of a good web hosting company which is trustworthy and reliable enough. Take the assistance of a good web hosting service which has never had issues related to downtime. Looking up the internet itself is a great idea to identify a credible good and popular hosting provider.
Lookout for a Good Hosting Provider
Just having a website is not enough. Identifying a good provider for website hosting is equally important for the website owner. It is a perfect investment to be made to ensure at least better ranking on the search engines as compared to other businesses. Finding a good provider is not a difficult task as any number of references is available.
Online businesses are becoming really competent which makes it important for online business owners to pay adequate attention to search engine optimization and web hosting as well. To minimize the negative effect of hosting and SERP ranking the right kind of effort will need to be put in like considering one of the best hosting services.