If you are looking to the success of your site on the search engine without wasting too much time you will need to assess the crucial role played by the domain. The name of the domain has to be given its due importance which not many people do. While selecting the domain name a few important characteristics will need to be considered. The first thing to do is keep the domain name short.
In the present times it is seen the domain names with three or four letters are being considered by businesses and the ones having five letters are gradually depleting. Ideally, the experts feel that the domain should be less than ten letters long and if this is not possible, then you should not go for more than twenty letters at least.
Selecting Number of Words
It is excellent to have one word domain names, good to have two letter words, average to have three letter words and if the domain name has more than three words then this is termed as bad. Another aspect that needs to be kept in mind is that it should also be easy to recall.
Most of the time, the site name is memorized and whenever it is required, the name is typed on the search engine. If the domain name is easy to remember then the user is able to recollect it faster and type it on the search engine. Hence long domain names are not recommended.
Another important aspect to keep in mind in a domain search process is the spelling. If the domain name is misspelled then the chances of reaching another site instead of your site will increase. It is advised to not use foreign and complex words.
Extension of the domain name is another important aspect that needs consideration at the time of domain registration. The .org extension is preferred by most companies at the time of developing the site. One of the most popularly used domain name extensions is the .com extension amongst users of the internet.
There is also another important thing to keep in mind which is to keep the domain name descriptive. The domain name will be effective if it describes the products or services of the business to customers. Much before entering into the site, the visitor is able to get an idea on the kind of product or service you are offering.
Also try to avoid use of number and hyphens in the domain name to avoid confusion in the mind of the visitors. Just as the right kind of location is most important for any real estate business in the same way for a website’s success, the main corner stone is the domain name.