With stiffening of competition in ecommerce business day-by-day, it has become all the more crucial to make the right decisions in all aspects, be it planning, marketing or improving the viability of the website. Choosing the right domain name is one of the keys to the success of an ecommerce business. Multiple factors need to be taken into consideration before finalizing the domain name, such as domain availability, popularity and targeted customer base. Analysis, viability reports and backups are the most important tools that are must while searching for the name of an ecommerce website. Finalizing the name of the website and finding its availability is followed by domain name registration, which requires a great deal of attention and contemplation.
Business owners need to base their domain search on the marketing strategy being adopted. If the business is well-known, then the name of the domain could be same as the brand. However, if the business is not that popular and its viability depends on the ranking in search engine results, then it is imperative that the domain name has appropriate keyword. It should describe the products that the company specializes in manufacturing or selling, such as beautifuloranments.com or sportywatches.com.
The name of the website should be short, simple and catchy, which allows potential customers to easily remember it. Combining two words, shortening a word by removing vowels or using a phrase are some of the options that companies can choose for creating a name for the website. Some of the popular examples are Microsoft, Flickr, Facebook, MySpace, Rechargeitnow.com and eBay. Domain availability is another factor that needs to be considered before finalizing the name. .COM is the most viable domain but its availability is quite dubious, which makes it absolutely essential to have a backup. If the target audience is limited to a geographic location, then it is preferred that the domain name is country specific, for example .CO.IN for India. Other alternative domains like .BIZ, .ORG and .NET can also be chosen, depending upon the type of the company.
The importance of having keywords in the name of the website can never be overstated as it improves the SEO viability along with creating an online image of the business. The domain name should also be protected against any illegal practice that could harm the business. Domain name registration, thus, becomes a crucial part of successfully running an ecommerce website.
Taking all these simple points into consideration for selecting the domain name would definitely prove beneficial for your business.