The selection of a particular domain name for the business is based on several factors, like the type of business, services offered and target audience. Industry experts believe that domain names must not be too long or complicated, but short and easy-to-remember. Purchase of a domain name is based on domain availability. As soon as an individual contacts the server company, his/her desired domain name is blocked by the company after completing the purchase process.
Attracting online visitors through a catchy domain name
Industry experts are of a view that it is extremely important to have a website name, which is able to entice and drive the traffic. Interest of the customer, coupled with high quality of services and products on the website would convert these visitors into customers. In case a domain name that makes complete sense or not, as long as it is catchy and draws the attention of viewers, it will remain in the top results. If websites have to be always spelled in order to avoid confusion, it may act as a deterrent to web traffic.
Prior to the process of domain registration, it would be helpful to do a search on Google keywords in order to look for keywords that are commonly being used to search for related products and services. If an exact match name is chosen, it is important that content on the website is of utmost quality. Only then it will be acknowledged by the top search engine such as Google and Bing. In addition, domain registration campaigns can be organised on the internet, wherein forum or discussion board members can be invited to suggest domain names.
Parameters to be avoided while choosing domain name
Experts believe that website names with hyphens should be avoided. Names with a hyphen have a high tendency of being recognized as a spam. Possibly, it can also create a spelling problem and thus, visitors will be redirected to another links. It is also said that the names that have an attached trademark should not be selected as far as possible. For example, if there is a company called Amazon Gardening, one might want to keep the name as AmazonGardening.com, which could possibly be a legal violation. Similarly, domain registration for words with secondary meanings must also be avoided. Brands that are already established, such as McDonalds, do not need to have a website named in respect to their business. In order to check domain availability, individuals are advised to avail the solutions of such service providers.