How Domain Name Helps to Build your Online Presence?

Domain Name Registration
Domain Name Registration

A domain name is a string that signifies administrative control on a website over the World Wide Web. The name chosen for a particular website signifies the business and the type of work. Domain name represents an Internet Protocol (IP) for either a personal computer for the web access, a server computer that hosts a website or for any service communicated across the internet. Website names are categorized as per subordinate levels. These are top level domains (Tads), second level and third level domain names. Characters following the last dot in the name are known as Tads, while before the dot it is known as the second level domain. Under Tads, there are two more classifications, namely generic top level domains (gtlds) and country code top level domains (cctlds).

Steps to be taken before beginning to register a domain

Prior to the process of getting to register a domain, there are a certain number of factors that should be considered. Since it helps in building an online identity, one must know whether to register a domain for an individual, business or an organisation. Sometimes, the basis of selecting a domain name may just be based on ease of remembering, but then availability for the same also has to be checked.

How to conduct a domain name search

In order to build online presence, one must register a domain on popular search engines. Keywords that indicate words related to the subject of the site can be found on Google keywords. Such keywords must be used in the first 25 pages of the website. This usage will help top search engines in ranking this website high through the use of appropriate names selected from domain name search. Google, Bing and Yahoo are the most popular search engines in the industry.

Also, the type of TLD, or the extension name, must be relevant to the nature of the website. For example, .com is suitable for a business, while .edu is best for an educational institution. Country specific extensions are also available, such as .au, .in, .uk and others. After conducting a relevant domain name search, one needs to attach the TLD. Through a content management system for a domain name, it is possible to secure one’s presence in the online world. Sites such as WordPress provide facilities to make blogs while providing a secure administrative panel to make changes. Some hosts also have automatic installation programs that can be used for the same purpose. A website should have an appealing web layout, which also allows users to navigate easily. For this, the services of an experienced web designer would be required as no user would wish to employ too much time in looking for the product or service that he needs.

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