There are several reasons why entrepreneurs or companies prefer to buy .com domains. As per reports, apart from French, German or Spanish internet users, most visitors would point their browsers to a .com extension by default. This is an expectation that has been created by virtue of its popularity. So even if a person knows the domain but not extension, he will mostly try with .com first. A common perception is that the .com domain seems more professional and relevant than others. Therefore, no company would like its business to come across as a cheap one. Additionally, using a .com extension generates less spam than others, as observed by experienced professionals.
How it is beneficial to buy .com domains
Interestingly, the world’s leading information search engine, Google, gives a high priority to the .com extension in a domain name. According to the company, these are among the most trusted websites on the internet. Individuals or companies who buy domain name with .com extension are likely to get best results through the process of Search Engine Optimisation (SEO). Individuals can increase rankings of their websites among top search engines, such as Bing, Google and Yelp, amid others, which will probably facilitate them to make their portals sounder on internet. SEO professionals are aware of the fact that .com domain name extension is most commonly searched by the internet users. In simpler words, using .com makes a website friendly from SEO perspective.
Blogging sites tend to use country specific extensions, or else .me is also used. These are not websites, which are meant to generate business. Similarly, .edu for educational institutions also serves the same purpose. For most media and entertainment purposes, even though it is commercial, .tv is used.
Strategies used by the companies willing to buy domain name
While looking to buy domain name, companies can also consider buying multiple addresses at the same time. However, this is not always a necessary course of action. If the name and ownership of several domain names is common, then this is not important, but the reverse is also true. For example, if .com and .co.uk for a name are both available, it is advisable to purchase both, which would prevent a strong competitor from entering this space. If both the names have been taken, one should not buy .org, unless it is the start of a charitable organisation. Though .net can also be used for businesses, it is generally associated with computer or internet networks. Therefore, the .net extension could convey a wrong meaning for a particular business website.