|Email Hosting Service|
There are many reasons due to which it is advisable not to use free email accounts for business communication in a company. For one, free email services from providers such as Gmail and Yahoo present an unprofessional attitude towards business, which could be very harmful for small companies that are looking to create a reputation in the market.
The importance of business email hosting perceptions
Perceptions play crucial role in gaining the confidence of clients and potential customers. These perceptions also play an important role in facilitating the final consumer purchase decision. Customers may perceive one’s products and services to be cheap and unreliable, if these are being marketed through personal email addresses. The company would be seen as one which does not value its clients enough, which will be very harmful for small and medium sized businesses at the end of the day.
Apart from the above reasons, when emails are sent through personal addresses, they may land up in the spam box, since they are often sent in bulk. This would result in potential customers never opening these emails at all. In fact, spam blockers would delete these messages over a period of time. No knowledge is provided about the administration of email services at the back-end. One can also not know what possible restrictions may be imposed in the future, which would result in a loss of business.
If a company already has a website but still uses personal email addresses, this would be inappropriate, since most web hosting companies provide several free email accounts. For the purpose of internal communication, webmail hosting may also have been provided. If the answer to this is in the negative, efforts must be made to contact the necessary web hosting provider. They could help in setting up email services on an existing domain name. A suitable business email hosting plan can be selected for future communication.
Commonly used email services
Most of the internet users send email in a combination of these ways: with a free webmail hosting address, free account provided by the Internet Service Provider (ISP), all these methods have advantages as well as disadvantages. Using the help of the ISP literally binds an individual with the provider, as they do not allow switching to a different service without payment of exorbitant charges.
In the competitive world of business today, loss of a client due to non-use of business email hosting may have a spiraling effect on the whole company. Due to this, companies must make use of business email services to reflect a professional attitude. However, this common sense does not always prevail and some companies still end to use generalized email addresses, showcasing an amateurish attitude towards business.