Domain name: Why you need one for your online business

Domain Name Registration
Domain Name Registration

The domain name is an identification string that is used to recognize a particular website on the internet. This name is also subject to rules of autonomy and authority on the web. It is the address given to a particular website and naming is governed by the rules of the Domain Name System (DNS). It may happen that the prior to the domain registration process, it is realized that the name has already been taken. In this case, one of the options is to wait for the domain to expire and then buy it. However, a more viable option is to explore other extensions such as .info, .biz or .net. If the domain owner is willing to sell the name, the same can also be purchased.

The amount of money to be paid in order to buy domain names would depend on the market value of the name. As an example, .com extensions have a higher demand as compared to others such as .net, .biz or country specific extensions (.au, .uk). Before choosing a domain name, it is important to understand the connect it makes with the business products or services. Apart from the above, a domain name is also the equivalent of a set of numbers that are used to identify networked servers, namely an I.P. address. Since it is hard to remember numbers, these have been converted into names.

What does selection of the domain name depend upon

Based on the type of marketing strategy that is deployed to promote the company, the procedure to buy domain names should be examined accordingly. The job of this name is not just to build brand awareness but also to reinforce the strength of the corporate brand. It is also important that the domain name is capable of getting repeat traffic. It should be possible to generate online leads and sales from the same. The name is the one that will attract customers initially and web content will keep viewers interested, converting some of them into customers.

What to keep in mind while choosing a domain name

To drive web traffic towards one’s website, it is important to keep the domain name as simple as possible. Unnecessary use of numbers may not be preferred by most users, or give a feeling of ambiguity. For local businesses, it is strongly recommended that .com names are chosen. Similarly, for a non profit organisation, a .org extension is the best bet to generate appropriate hits and funding. Apart from this, if the chosen name is not liked by the owner, it can always be changed at a later date.

Advertisements

Domain Name: Does it really matter?

Buy Domain Names
Buy Domain Names

Domain name for an online business is the brand name and plays an important role in the success of an online venture. Domain name provides identity to a website and differentiates it from millions of them. In order to make the identity of your online venture strong, it is essential to choose a domain name very carefully. One thing that you should keep in mind is that the name of your website should be catchy, easy-to-remember, SEO friendly, short and should describe the niche of your business. For domain name search, there are several online tools that can be beneficial to you. It is important to carry out an elaborate domain name search to find a suitable domain name along with preferred extension. Domain name really matters for a website as it serves as the brand name of the online business. Hence, it should be protected from squatters as well as from everyone else from destroying your domain name or from misusing your brand name.

Importance of domain name search

Domain name being the identity of a website, choosing a suitable domain name is imperative. With a domain name search, you can find the perfect name that best describes your online business. It lets you find the available domain names along with the extension that you can buy. If you are new and wants to start an online business, before buying a domain search for a domain name that will give people an idea about the niche of your business. However, if you already have a business existing in the local area and you want to build your presence in the web world, you should choose a domain name that matches your business name. This is where domain name search tools like WHOIS comes into play. It will help you find the domain name that will match your business. Once the domain name is chosen and purchased, the next step is the domain name registration.

Protect your domain name with domain name registration

Domain name is an asset for every online business and thus should be protected from squatters as well as other people on the Internet who might misuse your domain name. This will hamper not only your online reputation but your online business as a whole. One of the foremost step that is needed to follow after purchasing a domain name is the domain name registration. It is a service provided by domain name registration service provider, wherein your domain name is registered in a database. The process of domain name registration or website registration protects your domain name from misusing by others. The process of website registration involves registering your domain name as well as your website with an ICAAN authorized registrar. It is important that you are listed as registrant as well as administrative contact on the domain database. Domain name registration is a process of securing your domain name from hackers, domain theft and from using it by anyone who has the potential to harm your online reputation.