Domain Name Registration: How Will Your Choice Affect Your Business?

Domain Registration
Domain Registration

In today’s competitive world, a good website showing the products and services in the offer and its specifications is must to attract the targeted audience. It has become quite important for organisations running businesses to ensure that their websites look attractive with intelligent layouts and display of services in the offer in order attracts more traffic. Various Businesses also try to make an impact on the market through different social networking portals along with improvement in the search engine rankings. This is certainly not enough, as mere designing and development will not guarantee the success. The organisation must have a memorable domain name for making an instant impact on the targeted audience. Here, the point worth to mention is that a suitable domain name registration is a crucial factor in determining the viability and success of an online business.

Domain Search & Domain Availability

Choosing the right domain name is of paramount significance as on a long run it plays an important role in determining the fate of your business besides other factors. So, the domain search for a suitable name needs a lot of consideration from organisations and individuals planning to start a new business.

A domain name gives an identity to your business and contributes heavily toward providing it an individuality too. There are numerous websites available on the Internet and thus, relying on a catchy domain name is must. The domain name should be the one that not only attracts but is also easy to remember and type. Besides aforementioned characteristics of a domain name, it should describe your business well too.

Once you choose a suitable domain name for your website, you must check its availability. Often called as domain availability, this might involve an extensive search from your end to determine the availability of the chosen domain name. One can resort to WHOIS tool as it offers an effective way of choosing a domain name for your business.

How the Domain Name Registration can Impact your Business

So far we have talked about a suitable domain name and its characteristic but many of you would surely be wondering, ‘How just a name can potentially influence your business ?’. Many of your would be thinking ‘what’s in a name’ and why make so much fuss about it. Some might be tempted to ask to ‘Why Register?’. For all such people, below mentioned points need to be reviewed.

a) What’s in a name: An appropriate business name plays a critical role in determining the success of your business. It is of prime importance to ensure that domain name you chose after a thorough domain search must conform to the business you intent to sustain in future. It should give a feel of the products and services in the offer and services rendered and thus, if properly considered, would also help in building a brand identity. Point to be noted here is that ideally your domain name should match with the business intended.

b) Registering a Business name as domain: One must give top priority to get the chosen name registered as a domain. This will help your website gain credibility and also greatly enhance the market impact in the long run.

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Domain name: Why you need one for your online business

Domain Name Registration
Domain Name Registration

The domain name is an identification string that is used to recognize a particular website on the internet. This name is also subject to rules of autonomy and authority on the web. It is the address given to a particular website and naming is governed by the rules of the Domain Name System (DNS). It may happen that the prior to the domain registration process, it is realized that the name has already been taken. In this case, one of the options is to wait for the domain to expire and then buy it. However, a more viable option is to explore other extensions such as .info, .biz or .net. If the domain owner is willing to sell the name, the same can also be purchased.

The amount of money to be paid in order to buy domain names would depend on the market value of the name. As an example, .com extensions have a higher demand as compared to others such as .net, .biz or country specific extensions (.au, .uk). Before choosing a domain name, it is important to understand the connect it makes with the business products or services. Apart from the above, a domain name is also the equivalent of a set of numbers that are used to identify networked servers, namely an I.P. address. Since it is hard to remember numbers, these have been converted into names.

What does selection of the domain name depend upon

Based on the type of marketing strategy that is deployed to promote the company, the procedure to buy domain names should be examined accordingly. The job of this name is not just to build brand awareness but also to reinforce the strength of the corporate brand. It is also important that the domain name is capable of getting repeat traffic. It should be possible to generate online leads and sales from the same. The name is the one that will attract customers initially and web content will keep viewers interested, converting some of them into customers.

What to keep in mind while choosing a domain name

To drive web traffic towards one’s website, it is important to keep the domain name as simple as possible. Unnecessary use of numbers may not be preferred by most users, or give a feeling of ambiguity. For local businesses, it is strongly recommended that .com names are chosen. Similarly, for a non profit organisation, a .org extension is the best bet to generate appropriate hits and funding. Apart from this, if the chosen name is not liked by the owner, it can always be changed at a later date.