Domain Name Registration: How Will Your Choice Affect Your Business?

Domain Registration
Domain Registration

In today’s competitive world, a good website showing the products and services in the offer and its specifications is must to attract the targeted audience. It has become quite important for organisations running businesses to ensure that their websites look attractive with intelligent layouts and display of services in the offer in order attracts more traffic. Various Businesses also try to make an impact on the market through different social networking portals along with improvement in the search engine rankings. This is certainly not enough, as mere designing and development will not guarantee the success. The organisation must have a memorable domain name for making an instant impact on the targeted audience. Here, the point worth to mention is that a suitable domain name registration is a crucial factor in determining the viability and success of an online business.

Domain Search & Domain Availability

Choosing the right domain name is of paramount significance as on a long run it plays an important role in determining the fate of your business besides other factors. So, the domain search for a suitable name needs a lot of consideration from organisations and individuals planning to start a new business.

A domain name gives an identity to your business and contributes heavily toward providing it an individuality too. There are numerous websites available on the Internet and thus, relying on a catchy domain name is must. The domain name should be the one that not only attracts but is also easy to remember and type. Besides aforementioned characteristics of a domain name, it should describe your business well too.

Once you choose a suitable domain name for your website, you must check its availability. Often called as domain availability, this might involve an extensive search from your end to determine the availability of the chosen domain name. One can resort to WHOIS tool as it offers an effective way of choosing a domain name for your business.

How the Domain Name Registration can Impact your Business

So far we have talked about a suitable domain name and its characteristic but many of you would surely be wondering, ‘How just a name can potentially influence your business ?’. Many of your would be thinking ‘what’s in a name’ and why make so much fuss about it. Some might be tempted to ask to ‘Why Register?’. For all such people, below mentioned points need to be reviewed.

a) What’s in a name: An appropriate business name plays a critical role in determining the success of your business. It is of prime importance to ensure that domain name you chose after a thorough domain search must conform to the business you intent to sustain in future. It should give a feel of the products and services in the offer and services rendered and thus, if properly considered, would also help in building a brand identity. Point to be noted here is that ideally your domain name should match with the business intended.

b) Registering a Business name as domain: One must give top priority to get the chosen name registered as a domain. This will help your website gain credibility and also greatly enhance the market impact in the long run.

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Domain Registration: How it can work for you?

Domain Names

Domain name is an identification string, which is used for creating rules of autonomy and authority on the Internet. It is the address given to a particular website and naming is governed by the rules of the Domain Name System (DNS). To make these names work, the domain has to be registered with the Internet Corporation for Assigned Names and Numbers (ICANN). Domain registration does not imply that the website has been activated automatically. For visitors to be able to see the desired webpage when they type the address in the browser, a website needs to have a numeric address known as the I.P. address, which traces the exact location of the hosting server. All domain names and I.P. addresses are stored in a common database.

The purpose of a domain name

Businesses are able to prosper more when they are able to reach a wide target audience. Based on domain availability, a particular name is selected, which helps to identify one’s business website on the Internet. The name should be closely related to the nature of business, so that potential customers are able to locate the same easily on the Internet. In short, the domain name serves as an identity to the business and allows it to stand out from the competition.

Apart from the above, domain registration companies charge a certain fee every year to make sure that the website is legal. Details of registration should be available on a publicly visible database known as Whois.    

How to choose the best web hosting after completing domain registration

After domain registration, it is necessary to choose an appropriate web hosting company for linking with the world wide web. A small business would be looking to save money during the initial stages and so choosing a free web hosting company could be a good solution. Though ads will be displayed on one’s website, storage space in such cases is limited. As a tip, it is advisable to complete domain registration with a company different from the web hosting one, so that control of the domain name can be retained even if hosting companies are switched later. It is also suitable to choose web hosting companies that have POP3 capabilities, so that email services can also be used.

One needs to check that the web hosting company is reliable and has been in the business for several number of years. A track record of success will ensure that one’s website is built on a solid foundation. If it is possible to use a web hosting company that signs in to the internet through multiple connections instead of a single one, it is best as the website would then not go offline. Another thing to keep in mind is that web hosting services would require constant upgrades. With the chosen domain name, it is necessary to choose a package which can easily be upgraded, depending on the size of the business.