Domain Name Registration: How Will Your Choice Affect Your Business?

Domain Registration
Domain Registration

In today’s competitive world, a good website showing the products and services in the offer and its specifications is must to attract the targeted audience. It has become quite important for organisations running businesses to ensure that their websites look attractive with intelligent layouts and display of services in the offer in order attracts more traffic. Various Businesses also try to make an impact on the market through different social networking portals along with improvement in the search engine rankings. This is certainly not enough, as mere designing and development will not guarantee the success. The organisation must have a memorable domain name for making an instant impact on the targeted audience. Here, the point worth to mention is that a suitable domain name registration is a crucial factor in determining the viability and success of an online business.

Domain Search & Domain Availability

Choosing the right domain name is of paramount significance as on a long run it plays an important role in determining the fate of your business besides other factors. So, the domain search for a suitable name needs a lot of consideration from organisations and individuals planning to start a new business.

A domain name gives an identity to your business and contributes heavily toward providing it an individuality too. There are numerous websites available on the Internet and thus, relying on a catchy domain name is must. The domain name should be the one that not only attracts but is also easy to remember and type. Besides aforementioned characteristics of a domain name, it should describe your business well too.

Once you choose a suitable domain name for your website, you must check its availability. Often called as domain availability, this might involve an extensive search from your end to determine the availability of the chosen domain name. One can resort to WHOIS tool as it offers an effective way of choosing a domain name for your business.

How the Domain Name Registration can Impact your Business

So far we have talked about a suitable domain name and its characteristic but many of you would surely be wondering, ‘How just a name can potentially influence your business ?’. Many of your would be thinking ‘what’s in a name’ and why make so much fuss about it. Some might be tempted to ask to ‘Why Register?’. For all such people, below mentioned points need to be reviewed.

a) What’s in a name: An appropriate business name plays a critical role in determining the success of your business. It is of prime importance to ensure that domain name you chose after a thorough domain search must conform to the business you intent to sustain in future. It should give a feel of the products and services in the offer and services rendered and thus, if properly considered, would also help in building a brand identity. Point to be noted here is that ideally your domain name should match with the business intended.

b) Registering a Business name as domain: One must give top priority to get the chosen name registered as a domain. This will help your website gain credibility and also greatly enhance the market impact in the long run.

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Domain Registration: Protect Your Privacy When You Register a Domain Name

Domain Names
Domain Names

World Wide Web. Domain registration is the mandatory first step towards putting a website live on the internet. However, one must remember that it is really important to protect personal information while carrying out domain registration. Likewise protection of domain names is also crucial for ensuring safety from hackers. Hackers can illegally divert all the incoming traffic to their website and can get access to the website owner’s personal information and email data, such as contact ids. Therefore, protection of privacy is one of the most important areas to be worked upon while registering a domain.  

Importance of privacy protection in domain registration

As an integral part of domain registration process on the internet, the website owner’s personal data including name, contact details and personal email is listed on the public WHOIS database. This means that a website owner’s personal information can be easily exploited for wrong purposes. Therefore, the domain registrar provides a paid service called Domain Privacy through which they remove the website owner’s information from the WHOIS registry. The domain registrar replaces the contact name and email address of the website owner with details of a forwarding service (for emailing purpose done by a proxy server). At present, several forwarding service providers are active in the market, such as Domains by Proxy, Inc.  and eNom’s ID Protect.

Privacy protection through a domain registrar

The Internet Corporation for Assigned Names and Numbers (ICANN) is the organisation that is behind all domain registration being done on the World Wide Web and regulates the name and number conventions used on the internet. It must be noted that ICANN requires mailing address, contact number and email address of the website’s owner to be publicly listed on the WHOIS directories. However, this policy is exploited by spammers, identity thieves, direct marketers, hackers and other individuals for wrong purposes. Therefore, privacy solutions are provided by registrars for mitigating the risks posed by public listing of a domain name owners’ information on the WHOIS directory.

The typical set of services offered by a domain name registrar include changing contact details on WHOIS directories, updating name servers, control A and MX records, Privacy Protection and Domain Theft Protection. A domain name registrar also provides bulk tools and an easy to use control panel. Many service providers also offer a service called transfer lock or domain lock, which keeps a domain name safe from unauthorized transfers. Currently, there are several registrars that provide cheap domain names with a privacy option for some basic monthly charge or even free of cost. Therefore, proper market research must be done before finalizing upon a certain domain registration service provider.