Why You need to choose best web hosting for your online business

Hosting Services
Hosting Services

Internet is the basis of operations for almost every company in the world of technology and therefore many different web hosting companies are present in the market today. Since there are a large number of options, it is important to choose the right company for hosting a website at an affordable price. It is important that the internet connection provided by the hosting service providers is secure and remains connected to the web. Unnecessary hurdles should not be created in the business by the website hosting company. Based on the requirements, different hosting plans are available.

Different type of website hosting plans

The most affordable options are the individual hosting plans, especially for a small business. These plans can be obtained for a period of 2-3 years. Individual web hosting plans are also known as shared hosting plans, since space and bandwidth are shared between different webmasters. If the size of businesses is big enough, a switch can be made to dedicated servers. Dedicated server plans provide many more features as compared to individual hosting plans. As the name sounds, data is not shared between various webmasters, which in turn offer faster net speed and accessibility, along with greater security. However, businesses will need to spend a significant amount on the maintenance of these servers.

Apart from the above two, the third type of web hosting plan is known as reseller accounts. This occupies a position between individual and dedicated hosting, since it allows the usage of multiple individual plans within a single account. It can be used for businesses that need to run many small websites.

How to select a particular web hosting plan

Now that the type of website hosting plans have been described, it is important to choose one, based on the requirements of an online business. One such factor is the availability of budget. It is advisable to not take up a free hosting plan, since these may be unreliable and costs are often minimized with the application of several on-site advertisements. Customer reviews are also helpful in choosing reliable hosting service providers. Apart from the above, 24-hour technical support, through email, chats or phone, are also indispensable for the success of a hosting plan. Support plays an important role in minimizing potential damage to a business, in the event of downtime. One can check for the availability of technical support resources before committing to a particular plan.

If multiple domains are being chosen, the availability of the same, along with bandwidth allocation, needs to be checked. The charging method for such web hosting plans must also be verified, which could be a one-time fee, monthly charges or any other. 

Domain name: Why you need one for your online business

Domain Name Registration
Domain Name Registration

The domain name is an identification string that is used to recognize a particular website on the internet. This name is also subject to rules of autonomy and authority on the web. It is the address given to a particular website and naming is governed by the rules of the Domain Name System (DNS). It may happen that the prior to the domain registration process, it is realized that the name has already been taken. In this case, one of the options is to wait for the domain to expire and then buy it. However, a more viable option is to explore other extensions such as .info, .biz or .net. If the domain owner is willing to sell the name, the same can also be purchased.

The amount of money to be paid in order to buy domain names would depend on the market value of the name. As an example, .com extensions have a higher demand as compared to others such as .net, .biz or country specific extensions (.au, .uk). Before choosing a domain name, it is important to understand the connect it makes with the business products or services. Apart from the above, a domain name is also the equivalent of a set of numbers that are used to identify networked servers, namely an I.P. address. Since it is hard to remember numbers, these have been converted into names.

What does selection of the domain name depend upon

Based on the type of marketing strategy that is deployed to promote the company, the procedure to buy domain names should be examined accordingly. The job of this name is not just to build brand awareness but also to reinforce the strength of the corporate brand. It is also important that the domain name is capable of getting repeat traffic. It should be possible to generate online leads and sales from the same. The name is the one that will attract customers initially and web content will keep viewers interested, converting some of them into customers.

What to keep in mind while choosing a domain name

To drive web traffic towards one’s website, it is important to keep the domain name as simple as possible. Unnecessary use of numbers may not be preferred by most users, or give a feeling of ambiguity. For local businesses, it is strongly recommended that .com names are chosen. Similarly, for a non profit organisation, a .org extension is the best bet to generate appropriate hits and funding. Apart from this, if the chosen name is not liked by the owner, it can always be changed at a later date.