What is a Domain Name?

A Domain Name is an identification string or a label that signifies existence of an entity on the World Wide Web. Often referred to just as a “domain”, it serves as a web identity which allows internet users from all over the world to find and look through your website 24 hours a day. Domain Names are unique addresses via which websites can be found on the web. A domain name acts like an address forwarding service that directs a web surfer to that particular web page. Once a user types in a domain name in the address bar of his internet screen he immediately gets forwarded to that exact website. The process of registering or buying a domain name is known as Domain Name Registration.

A domain can be registered through a Domain Registrar for a minimum of one year post which they need to be renewed annually. Domain registrars are companies certified by the Internet Corporation for Assigned Names and Numbers (ICANN) to register domain names. Though there are several reasons why businesses are recommended to have a domain name, the biggest of them is that it offers them with a better professional image and credibility. Once a user registers a domain name he can than go ahead and build his business website and start marketing his products and services on the internet.

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